Campaign
Case Studies
Creator Arc  ·  2025

Creator Arc is a creator activation partner for Web3 projects. We help you turn attention into high-quality video content, real distribution, and lasting momentum through a structured, creator-led approach. With a vetted pool of 100+ video creators ready to activate, we move fast and deliver consistent quality from day one.


What we do for your project
·
Match you with the right creators from our curated network
·
Own the entire process — briefing, coordination, delivery
·
Run structured activations — live events or remote campaigns
·
Direct creative to keep content native, not promotional
·
Amplify organically across X, YouTube, TikTok, and more
·
Report performance with full transparency

How it works
1
Align on goals — awareness, education, launch, community growth
2
Hand-pick creators from our pool that fit your brand
3
Design the activation — format, timing, content angles
4
Creators produce and publish, guided by our direction
5
Amplify, track results, and report back

Campaigns in this document
01
Rootstock
SATs Awareness Campaign and DevConnect Live Activation
02
Layer Drone
Niche creator matching for a drone mapping DePIN platform
03
Fhenix
Ongoing monthly content program and EthCC Cannes live activation

Rootstock

Bitcoin L2  ·  Awareness and Education  ·  Repeat Client
The Brief

Rootstock wanted real users to understand and participate in their SATs campaign — a quest-based onboarding system built on their Bitcoin L2 platform. The challenge was making technical content feel approachable and worth acting on. Creator Arc deployed 8 creators across video, written posts, and long-form articles to explain the platform in language that crypto audiences actually respond to.


Campaign 1  ·  Oct 2025  ·  SATs Awareness
SATs Campaign — Awareness and Education
Platform: X  ·  Video, Written Posts, Long-Form Articles  ·  8 Creators
8
Creators
13
Pieces of Content
25.7K
Total Impressions
1,379
Total Engagements
5.4%
Engagement Rate
5.4% engagement rate — the industry average on X sits at 1 to 2%. We delivered nearly 3x that.

Campaign 2  ·  Nov 2025  ·  DevConnect Live
DevConnect — On-Ground Creator Activation
Platform: X  ·  Live Video and Team Interviews  ·  3 Creators On-Ground

After the SATs campaign delivered strong results, Rootstock came back to collaborate with us again at DevConnect. Three creators attended in person, captured live event footage, and produced interview content with the Rootstock team on the ground.

3
Creators On-Ground
3
Videos Produced
5.3K
Impressions
3.4%
Engagement Rate

Combined Results
31K
Total Impressions
1,559
Total Engagements
~5%
Blended Engagement Rate
Campaigns in 6 Weeks

Key Takeaway

Two campaigns with the same client in under six weeks. The content worked, the creators delivered, and Rootstock trusted us to show up again at one of the biggest events in the space. That kind of relationship is what we are here to build.

Layer Drone

DePIN / Drone Mapping  ·  Niche Creator Matching  ·  Awareness Campaign
The Brief

Layer Drone is building a decentralized drone mapping platform where hobbyists and professionals can earn by completing mapping quests. Their audience is niche — drone owners who care about earning, not just crypto natives. Standard crypto creator campaigns would have missed entirely. Creator Arc identified and deployed 8 creators who either owned drones or had real knowledge of the space, so the content came across as genuine, not forced.


Campaign  ·  Dec 2025  ·  Awareness and Education
Platform Awareness — Drone Mapping Education
Platform: X  ·  Video and Written Posts  ·  8 Creators  ·  14 Pieces of Content
8
Creators
14
Pieces of Content
53K
Total Impressions
1,572
Total Engagements
3%
Engagement Rate
Standout Post
21K impressions from a single video
One creator, one post — 40% of the entire campaign's impressions. That is what the right creator match looks like.

Content Angles Used
·
DePIN Education
Showing why drone mapping matters for decentralized networks and how the earn model works
·
Platform Walkthroughs
Step-by-step content on signing up, connecting a drone, and completing quests
·
Real Earning Potential
Creator-first takes on what drone owners can actually make from the platform

Key Takeaway

While it is easy to run a campaign with generic crypto creators, what Creator Arc did was find creators who actually own drones or have real knowledge of the space. That specificity is what drove the engagement — including a single post that pulled 21K impressions on its own.

Fhenix

FHE / Privacy Infrastructure  ·  Ongoing Retainer and Live Event Activation
The Brief

Fhenix is building on Fully Homomorphic Encryption — one of the most technically complex subjects in crypto. The challenge was not just reach, it was translation. They needed their story told in a way that felt compelling and human, not like a whitepaper. Creator Arc built two separate activations to approach this from two different angles.


Program 1  ·  Jan 2025 Ongoing  ·  Privacy Backrooms
Privacy Backrooms — Monthly Content Program
Platform: X  ·  33 Creators  ·  1 to 3 Videos Per Creator Per Month  ·  3+ Months Running

Every month, 33 creators receive tailored content prompts built around their specific audience size and engagement style. The goal is content that makes FHE feel interesting and relevant, not intimidating. Creators are compensated per post. This program is ongoing and the numbers keep growing.

Headline Result — Organic Follower Growth
From 21K to 32K followers in 3 months  (+52%)
Consistent creator output, compounding over time — no ads, just quality content.
33
Active Creators
~279K
Est. Total Impressions
~13K
Est. Engagements
~4.8%
Avg Engagement Rate

* Based on a verified March content sample, extrapolated across the full 3-month program.


Activation 2  ·  EthCC Cannes 2025  ·  Encryption Lab
Encryption Lab — EthCC Cannes Live Creator Activation
On-Ground  ·  30+ Creators  ·  Micro to 100K+ Followers  ·  Competition Format

Separately from the monthly program, Creator Arc ran a live activation at EthCC in Cannes. 30+ creators attended in person — from emerging voices to accounts with 100K+ followers — to compete, network, and produce content on the ground. This was a competition format with a prize pool, not a paid per post model. The content produced was creative, high energy, and felt native to the event.

30+
Creators Mobilized
150k+
Combined Views
100K+
Max Creator Reach
Prize Pool
Competition Format

Key Takeaway

The Privacy Backrooms program drove consistent follower growth over three months through quality paid creator content. The Cannes activation added live energy on top of that through a completely different format. Fhenix has been one of our closest partners — we have worked together twice and are already in conversations about a third collaboration.

Prodigy.Fi

DeFi / Structured Yield  ·  Product Education Campaign  ·  Dec 2025 – Jan 2026
The Brief

Prodigy.Fi is a yield platform built around a genuinely new concept — earning fixed yield from market volatility rather than lending or staking. The challenge was explaining a complex DeFi primitive to a retail audience without losing them in the technical details. Creator Arc deployed 8 creators with a single brief and gave them full creative freedom to translate the concept in their own voice, for their own audience.


Campaign  ·  Dec 2025 – Jan 2026  ·  Product Education
Yield Built For Volatility — Awareness Campaign
Platform: X  ·  Content: Video and Written Posts  ·  8 Creators
8
Creators
25.8K
Total Impressions
1,027
Total Engagements
~4%
Engagement Rate

What made this campaign work

Rather than giving every creator the same script, Creator Arc briefed creators on the core concept and let them find their own angle. The results showed exactly why that approach works — each creator made the product feel relevant to their specific audience rather than running a generic promotional post.

·
"How I afford to travel without a job"
A travel creator used her own lifestyle as the hook — Prodigy.Fi as her passive income source on the road
·
"ProdigyFi explained in girlypop terms"
Made a complex DeFi concept accessible to a completely non-technical audience through relatable framing
·
"Buy your parents a holiday by Dec 25"
A seasonal angle that tied yield earning to a real-life goal, making the product feel immediately useful
·
"What if you could buy your dream bag during a market crash"
Used the volatility angle as the hook — earning yield from the same market conditions that hurt most investors

Content Angles Covered
·
Product Education
Explaining what Prodigy.Fi is and how yield vaults work in plain language
·
Yield vs Staking and Lending
Positioning Prodigy.Fi as a genuine alternative — yield that does not depend on borrowing demand or staking dilution
·
Relatable Real-Life Hooks
Using everyday purchases and lifestyle goals to make DeFi yield feel tangible and worth acting on

Key Takeaway

When the concept is complex, the brief matters more than the budget. Creator Arc gave 8 creators one idea and let them own it — the diversity of angles that came back is what drove real engagement across very different audiences. A ~4% engagement rate on a technical DeFi product shows the content landed with the right people in the right way.

We're Early.
The Results Are Real.
Founded July 2025. Every number in this document is verified.

Creator Arc does not inflate numbers, buy followers, or run pay-to-shill campaigns. What you see here is what we actually delivered — in under a year, with a network we built from scratch. Both Rootstock and Fhenix came back for more. That kind of trust is not bought, it is earned.


Everything delivered so far
100K+
Total Impressions Across All Campaigns
50+
Creators Deployed Across Projects
5+
Projects Completed Since Launch
+52%
Follower Growth for Fhenix in 3 Months
5.4%
Peak Engagement Rate Achieved
2
Clients Who Came Back for More

What we can build for you
·
Awareness Campaigns
Coordinated multi-creator drops that put your project in front of the right audiences at the right moment.
·
Ongoing Content Programs
A monthly engine of creator content that compounds over time — consistent output, managed end to end.
·
Live Event Activations
On-ground creator presence at EthCC, DevConnect, Token2049, and wherever your audience gathers.
·
Niche Creator Matching
We find creators whose audience already cares about what you are building — not just the biggest name available.

Ready to activate?

See everything we do at creatorarc.xyz

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